You don't need
to be special.
You need a system.
I built an audience past 1 million with no plan and nothing special going for me. Just the same coaching method I spent 30 years using on tennis courts, pointed at content instead.
I've spent most of my life being pretty good at things, fast, and then walking away from them without a second thought. That's not humility, it's how my brain works. This book is what happens when, for once, I didn't walk away.
It starts with an iPad I couldn't bring myself to dig out of a storage unit, and ends up somewhere I didn't expect: undiagnosed ADHD, losing my mum and my sister within a year of each other, a version of tennis that nearly broke me before it made me, and a TikTok video that changed everything overnight.
This isn't a highlight reel. It's the whole thing, warts and all, because I've always believed that if you're going to tell your story, you tell it properly or not at all.
Get notified when it's outA memoir that refuses to flatter its author even when flattery would be the easier sell.
"There's nothing special about me" lands not as false modesty but as the book's entire argument in miniature.
A "higgledy piggledy" life, honestly lived and honestly written down, can still land somewhere worth being fortunate about.
Live cohort
waitlist.
The written courses are available now. The live 5-week cohort and the book open to the waitlist first, with early-bird pricing before it's announced anywhere else.
The program
Structured the way I coached tennis for 30 years: a clear technique, live correction, and reps until it sticks, not a video dump. Includes a bonus session on turning your content into income through TikTok Shop.
The AI Court
You don't need to be technical. You need reps. Same coaching method as The Content Court: a clear technique, live correction, and reps until it sticks, pointed at AI instead of content. Runs as its own track, or as the next step once you've built your audience.
Already building your audience with The Content Court? The AI Court is the next step, also £75. You've built the system. Now let AI help you run it faster.
About your coach
I spent three decades as a tennis coach, taking players from their very first lesson through to competitive level. It was a career I fell into almost by accident after university didn't work out, and one that ended up teaching me more about people, patience, and how to actually explain something so it sticks than anything else in my life. Along the way there were real lows too: setbacks that felt like rock bottom at the time, moments I didn't see a way through. Somehow a path always opened up anyway.
Five years ago I picked up a phone and started making content, applying the exact same principle that had shaped my whole coaching career: show up honestly, teach properly, and let the results speak for themselves. That approach took me past a million followers across TikTok, Instagram, and Facebook, not through luck or a viral gimmick, but the same slow, deliberate practice I'd spent thirty years teaching other people.
I'm now a full-time content creator. If you'd told twenty-year-old me that's how this would go, I wouldn't have believed you. That's exactly the point. I'm proof this is learnable. You can do this too, and this program is me teaching you the same way I've always taught: live, in person, properly.
Pricing
The written courses are £75 each. Buy them below and get instant access. The live 5-week cohort stays on the waitlist, that price is not on this page.
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